Privacy Policy
Who We Are
Arca Veritas Ltd is a private limited company registered in England and Wales.
- Company name: Arca Veritas Ltd
- Company number: 17025486
- Registered address: 167-169 Great Portland Street, London, England, W1W 5PF
- Contact: privacy@arcaveritas.com
Arca Veritas Ltd is the data controller for the personal data collected through this website.
What Data We Collect
On this website (waitlist)
When you join our waitlist we collect your email address only. We do not collect your name, payment information, or any other personal data at this stage.
Analytics and usage data
We use privacy-first analytics tools to understand how visitors use this website. This data is fully anonymised — no personal data is collected, no cookies are set, and you cannot be identified from it. We also use session recording software to understand how visitors navigate the site; this captures anonymised interaction data only and does not record personal information.
When you use the Arca Veritas app (once launched)
A separate, more detailed privacy policy will govern data collected through the app. This policy covers the waitlist website only.
Why We Collect It and Our Legal Basis
| Purpose | Data | Legal basis |
|---|---|---|
| To notify you when Arca Veritas launches | Email address | Legitimate interests |
| To invite eligible waitlist members to participate in product research | Email address | Legitimate interests |
| To understand how visitors use our website and improve it | Anonymised usage and interaction data (no personal data) | Legitimate interests |
We will only contact you in relation to the Arca Veritas product. We will never use your email address for unrelated marketing.
How Long We Keep Your Data
We will retain your email address until one of the following occurs:
- You unsubscribe from waitlist communications
- The Arca Veritas app launches and a reasonable period has passed
- You request deletion
Who We Share Your Data With
We do not sell your data. We do not share your data with third parties for marketing purposes.
We use the following trusted third-party processors to operate our service:
| Processor | Purpose | Location |
|---|---|---|
| Supabase | Database and infrastructure | EU / USA (SCCs in place) |
| Resend | Transactional email delivery | USA (SCCs in place) |
| Netlify | Website hosting and delivery | USA (SCCs in place) |
| Plausible Analytics | Privacy-first website analytics. No cookies. No personal data collected. Data is fully anonymised. | EU (GDPR compliant) |
| Microsoft Clarity | Anonymised session recording and heatmaps to understand site usage. No personal data is captured in recordings. | USA (SCCs in place) |
Data Processing Agreements are in place with all third party processors. All processors are required to handle your data in accordance with applicable data protection law.
Your Rights
Under UK GDPR you have the following rights:
- Right of access — request a copy of the data we hold about you
- Right to erasure — request that we delete your data
- Right to rectification — request that we correct inaccurate data
- Right to object — object to our processing of your data
- Right to restriction — request that we restrict processing of your data
- Right to portability — request your data in a machine-readable format
To exercise any of these rights please contact us at privacy@arcaveritas.com.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
Cookies and Tracking
This website does not use advertising or tracking cookies. The analytics tools we use (Plausible Analytics and Microsoft Clarity) are cookieless by design — they do not set cookies in your browser and do not collect any personal data.
Microsoft Clarity uses browser session storage to enable session recordings. This data is anonymised, is not linked to any individual, and is cleared when your browser session ends. No cookie consent banner is required for any of the tools we use.
Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
Contact
For any questions about this privacy policy or how we handle your data, please contact us at privacy@arcaveritas.com.